How To Opt Out Of Google’s Advertising Tracking | PCMech

How To Opt Out Of Google’s Advertising Tracking | PCMech: "It is no secret that Google makes their money by tracking your activity online and targeting ads to you based on your browsing habits. This is accomplished through a comprehensive data mining algorithm, but it is ultimately driven by the data Google has on you. That said, if you want to opt out of Google’s tracking of your browsing habits for the purposes of advertising, Google does provide instructions.

The tracking is accomplished via a cookie which 'phones home' to Google. By following the instructions for your specific browser (a plugin for IE, Firefox and Chrome and a security setting for Safari), you can stop Google’s tracking of you. Alternately, if you use a browser plugin such as Ghostery for Firefox, you are most likely already opted out due to the protection it provides.

It is important to note that opting out of the advertising tracking does not mean you are opted out of all of Google’s tracking of you, such as your search history."